Privacy policy

Last updated: 08.20.2026

1. Introduction

This Privacy Policy explains how Noire Eagle LLC d/b/a MamaPaw ("we", "us") collects, uses, discloses and protects personal information when you visit trymamapaw.com (the "Site"), buy from us, or contact us. Noire Eagle LLC is the business responsible for the personal information described here.

Contact: [privacy@trymamapaw.com] · Noire Eagle LLC, 2106 House Ave, Suite 620, Cheyenne, WY 82001, USA

2. Information we collect

You give us:

  • Identifiers and contact details — name, billing and shipping address, email, phone number
  • Order information — items purchased, order value, order history, discount codes
  • Payment information — processed by our payment provider; we receive confirmation and the last four digits and card type, not the full card number
  • Account credentials, if you create an account
  • Communications — support emails, reviews, photos, survey responses
  • Optional details you volunteer, such as your dog's name, breed, weight or age

We collect automatically:

  • Device and internet activity — IP address, browser and device type, operating system, referring URL, pages viewed, time on page, clicks
  • Approximate location derived from IP address
  • Cookies, pixels, tags and similar technologies (see §7)

We receive from others:

  • Fraud and risk signals from our payment and fraud vendors
  • Advertising and campaign data from advertising platforms
  • Shipping and delivery status from carriers

We do not intentionally collect Social Security numbers, precise geolocation, biometric data, health data about you, or other categories treated as "sensitive personal information" under state law.

3. How we use it

  • Process, fulfil, ship and support your orders, including returns, refunds and guarantee claims
  • Complete customs formalities and import documentation where required
  • Communicate with you about orders and, where permitted or with your consent, about products and offers
  • Operate, secure, maintain and improve the Site and our products
  • Prevent, detect and investigate fraud, guarantee abuse and other unlawful activity
  • Measure and target advertising and measure campaign effectiveness
  • Comply with legal obligations, including tax, customs, accounting and consumer-protection requirements, and to establish, exercise or defend legal claims

4. Who we share it with

We disclose personal information to service providers who process it for us under contract, and only for the purposes above:

  • E-commerce platform and hosting — Shopify Inc.
  • Payments and fraud — [Shopify Payments / Stripe / PayPal]
  • Fulfilment and shipping — [US 3PL name], carriers [USPS / UPS / FedEx / DHL], and, where an order ships directly from our manufacturing partner, that partner and its logistics agents in the People's Republic of China, who receive the name, address and phone number needed to deliver your order
  • Customs brokers and import agents — who receive shipment and recipient details required for customs entry
  • Email and SMS marketing — [Klaviyo / other]
  • Analytics — [Google Analytics / Shopify analytics]
  • Advertising — [Meta, Google, TikTok] and their measurement pixels
  • Reviews — [review platform]
  • Professional advisers — accountants, lawyers, insurers

We also disclose where required by law, subpoena or legal process; to protect our rights, safety or property or that of others; and to a buyer or successor in a merger, financing or sale of our business.

We do not sell personal information for money. However, when we allow advertising and analytics partners to collect identifiers and browsing activity through cookies and pixels for cross-context behavioural advertising, that may be treated as a "sale" or "sharing" under California and other state laws. You can opt out — see §6.

5. Retention

We keep personal information as long as needed for the purposes above. Order, transaction and customs records are retained for at least [7] years to meet tax, accounting, import and legal-claim requirements. Marketing contact data is kept until you unsubscribe and for a reasonable period afterwards to honour your opt-out.

6. Your privacy rights

Depending on your state of residence, you may have the right to:

  • Know / access the categories and specific pieces of personal information we hold
  • Correct inaccurate personal information
  • Delete personal information, subject to legal exceptions
  • Portability — receive a copy in a portable format
  • Opt out of "sale" or "sharing" for targeted advertising, and of profiling with legal or similarly significant effects
  • Non-discrimination for exercising your rights

How to exercise them. Email [privacy@trymamapaw.com] with "Privacy Request" in the subject line, or use the "Your Privacy Choices" link in our footer. We verify identity — usually by matching your email and order details — before acting. An authorised agent may submit a request with proof of authorisation. We respond within 45 days, extendable by a further 45 days where reasonably necessary.

Global Privacy Control. We treat an enabled GPC signal as a valid opt-out of sale/sharing for that browser and device.

Appeals. If we deny your request and you live in a state with an appeal right (including Virginia, Colorado, Connecticut, Texas and Oregon), reply to our decision within 30 days with "Appeal" in the subject line. We respond in writing within 45 days with our decision and reasons, and will tell you how to contact your state attorney general.

7. Cookies and tracking

We use strictly necessary cookies (cart, checkout, security), performance and analytics cookies, and advertising cookies and pixels. You can control cookies through browser settings; blocking strictly necessary cookies will break checkout. You can opt out of interest-based advertising via the platforms directly, through the Your Privacy Choices link, or through the DAA and NAI industry opt-out tools. We honour Global Privacy Control as described above.

8. Security

We use administrative, technical and physical safeguards appropriate to the sensitivity of the data, including encryption in transit, restricted access, and PCI-DSS compliant payment processing by our provider. No method of transmission or storage is completely secure and we cannot guarantee absolute security.

9. Children

The Site is not directed to children and we do not knowingly collect personal information from anyone under 16. If you believe a child has given us personal information, contact [privacy@trymamapaw.com] and we will delete it. We do not sell or share the personal information of consumers we know to be under 16.

10. International processing and transfers

We are a United States company and our primary systems are in the United States. Personal information is also accessed or processed outside the United States in two circumstances:

  • The Netherlands — our management and advisers access order and customer-service data from the Netherlands.
  • The People's Republic of China — our manufacturing partner and its logistics agents receive delivery details for orders that ship directly from their facility, and customs documentation for bulk shipments.

Where information is processed outside the United States, we require appropriate contractual protections. Laws in those countries may differ from those in your state, and government authorities there may have rights of access under their own legal systems.

11. Third-party sites

The Site may link to third-party sites and platforms. This policy does not apply to them and we are not responsible for their privacy practices.

12. Changes

We may update this policy. Material changes will be posted here with a new "Last updated" date and, where required, notified to you directly.

13. Contact

Noire Eagle LLC d/b/a MamaPaw · 2106 House Ave, Suite 620, Cheyenne, WY 82001, USA · [privacy@trymamapaw.com]